We help automotive dealerships win online with high-converting paid search, SEO, and social media strategy.
Schedule An AuditOur team of technicians is deeply attuned to the nuances of automotive digital marketing, skillfully ensuring that all client graphics comply with industry standards. This meticulous attention to compliance not only keeps your dealership in good standing with your OEM but also reinforces your commitment to excellence. We recognize that a robust digital strategy goes beyond just aesthetics; it encompasses a multi-pronged approach that elevates your dealership’s presence across various platforms.
Our strategies enhance visibility on paid search channels, improve organic rankings, and optimize local listings, thereby creating a comprehensive online footprint tailored to your unique needs. By pulling every lever available, we position your dealership ahead of the competition, driving traffic and conversions to your business. You can trust that your online success is our top priority.
Whether you aim to start with a fresh strategy and brand new curated accounts or aim to have our team enhance your current strategy, let’s get aligned with an initial call. We’re never in the practice of assuming we know your business better than you do, and we treat every dealership and it’s needs uniquely.
Gaining access to all necessary platforms tied to your proposed roadmap; Google Analytics, Google Tag Manager, Google Search Console are important ways that we track analytics and online growth. In some cases, we’ll need an introduction to your web developer, inventory feed provider, and access to your CRM profile or a hashed version of it. Our magic begins once we have the foundations we need to craft the best plan.
You’ll never see us engage in “set-it-and-forget-it” practices. Your dealership will see weekly optimizations, clear communication, and reports on stuff that matters. Spending time talking about how many impressions you received is way less important than matching back the cars you sold through the campaigns we ran – this is what we care about.
Sarah has been immersed in the automotive world for the last 5 years. She’s worked with CMS’ like Dealer Inspire, Dealer Teamwork, and other WordPress frames specific to auto. She has actively managed $36m/yr marketing budgets for dealer groups, understands the importance of co-op dollars and compliance standards, and has ties to Stellantis, Maserati, and a handful of other OEMs.
With nearly a decade in paid search, Stephanie has led specialized teams for both large firms and smaller boutique shops. Over her career she has been trusted with tens of millions of dollars in campaign funding, and represented many of the largest, most well-known brands.
As a part of the Google Ads universe, Vehicle ads are a high-performance, lower-funnel ad format designed for auto advertisers to showcase their full inventory to potential buyers on Google. These ads feature a vehicle image along with key details, including make, model, price, mileage, and the advertiser’s name, helping customers make informed purchasing decisions.
Google Search, Performance Max, and Google Display Ads help car dealerships attract more buyers online. Search captures high-intent shoppers, Performance Max uses AI to maximize conversions across Google’s channels, and Display boosts brand awareness with engaging visuals. Together, they drive traffic, increase leads, and convert more customers efficiently.
For car dealerships, high-quality content, optimized schema markup, and effective backlinking are crucial for organic Google visibility. Content engages potential buyers, schema improves search engine understanding, and backlinks boost authority. Together, these strategies drive more targeted traffic, enhancing search rankings and helping dealerships reach more car buyers naturally.
A Google Business Profile (GBP) is crucial for car dealerships to gain visibility and trust in their local market. Responding to reviews builds customer relations, while linking your inventory feed directly to your listing keeps it up-to-date. Displaying your address, phone number, and website boosts relevance and local engagement.